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How to Present Your Business on Social Media

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Technology has taken over by storm converting traditional methods of grocery shopping, waving down a taxi, ordering food and even advertisements to something that can be done in the comfort of your own homes.  Businesses are now starting to realise the importance of their brands presence online but many still don’t know how to come about it. Let us share a few points that we stand by on How to Present Your Business on Social Media . #1: Know your niche market. Identify who your audience is. Are you a university selling courses? You would then know that these would be high school graduates. What would your audience like to see? Something trendy perhaps?  Learn about what interests your audience. Keep your options open. For example, if you’re a university, you can engage parents as well. #2: Great content leads to more traffic. An advertisement engages better when it isn't a hard-selling advert pushing products or services with aggressive sales. Try a softer