Chamrun Digital

What's so great about video marketing? Video marketing is one of the most successful campaigns in promoting your brand online. Companies, mobile applications, and websites started using video marketing to grab the attention of customers and convey details of their products and services available. Nowadays, it is much easier to create a video because video marketing softwares whose sole aim is to make your task quick and easy at an affordable rate are accessible to us. Short videos have a greater response as customers tend to have a short attention span when scrolling online. Hence, the tricky part is to make your video campaign convey direct messages in a small amount of time.  Here is a list of 5 video marketing tools. 1. nFusz nFusz is a very impressive video marketing tool that starts at $9.99 per month. This tool offers a variety of services among which it allows you to make a video on the homepage of your mobile applications and websites. The flagship product of t...

What Is Email Marketing? Email marketing is an effective method for any scale of business starting from small to large. Statistics prove the potential of the email marketing tools as data shows that 205 billion emails are sent out per day. Email users are vastly growing and they might reach three billion by 2020. Hence, it is very important to reach out to your target audience by maximizing email marketing.  Emails help in gaining and retaining customers. With email marketing, you would be able to get back an average of $40 for each one dollar that you would spend. Higher conversion rates are achieved through emails compared to social and search media combined. Don’t worry about the cost as there are several email marketing tools that are free. Email marketing is better than Facebook marketing because there is a higher chance that people would subscribe to your newsletter than engage on Facebook. By using an email marketing strategy, you would be able to expand and en...

What are segments? Segments are known as groups or sections. In marketing terms, we use segments to separate the market with similar types of characteristics such as common interests, needs, lifestyle or even demographics. The objective of market segmentation is to identify which groups of consumers would be the most profitable or which would have the most potential when it comes to your business. What are the types of segmentation out there? 1. Usage Segmentation - This is where we determine segments based on the usage of others. For example, we can assume that adults over the age of 55 may not be as tech-savvy as those younger than 55 years of age. But note that assumptions do change over time, don’t forget to keep updated! 2. Cluster Analysis - Knowing what your customer prefers and their thoughts before making a purchase fall within this segment 3. Needs-based Segmentation - This is a concept on where the market is based on customer needs. This is where we make ...

First and foremost, what is Facebook Custom Audiences?  Facebook Custom Audiences helps in narrowing down the targeted audience you’d like to show your advertisement to. It ensures that you reach the specific and necessary audience instead of selling products or services to people whose lifestyle don’t relate and all. For example, let’s say you’re selling hair shampoo but you’ve not gone international. Adjust your audience to cater to that by changing your location range to your country. This is where we target the location. Here’s another example, let’s say you’re trying to sell baby diapers, you wouldn’t need to have your advertisement pop up on everyone’s feed, do you? For instance, I’m sure that anyone under the age of 25 wouldn’t find that advertisement useful. This is where we target the age groups. Last example, if you want to sell sanitary pads. It should clearly target women as it is catered for women themselves. This is where we target the gender. If you’d l...

We all know of Google Adwords, but did you know that Google Adwords is split into two different sections? Most of us just assume that Google Adwords does what the Google Search Network does. That is to display text advertisements on the search engine results. But apart from that, Google Adwords also comprises of Google Display Network. What is Google Display Network? Do you notice banners aka. display ads on advertising-supported sites? On the Display Network, these display ads are placed on a huge network of sites that reaches most global internet users. Amazing isn’t it? When you’re scrolling on a blog post, do you notice a banner of something that looks pretty familiar to you? As though you’ve seen it before, which you most probably have because this is what we call re-marketing. What is re-marketing? Re-marketing simply shows your customers an advertisement on a product or service that they have looked at before. It works as a prompt or a reminder to your customers...