Chamrun Digital

Medical tourism in Malaysia is a booming industry that is expected to rake in RM80 billion by the year 2020. Announced as the ‘Best Country in the World for Healthcare’ in the year 2015 to 2017 by International Living (Global Retirement Index), Malaysia continues rank among the best providers of healthcare in all of South-East Asia. “Malaysia has won the number one spot in the International Medical Travel Journal’s award for ‘Health and Medical Tourism Destination of the year’ in 2015 and 2016. Health travellers who visit Malaysia save 65% to 80% on health cost compared to the cost in the US.” - Malaysian Healthcare Travel Council Chamrun Digital , a Digital Marketing Agency based in Malaysia with branches in Australia and UK, recently ventured into medical tourism and invested RM500k into its child company, Cell Malaysia .  Cell Malaysia , established in November 2010, is a specialist centre in Malaysia providing professional medical consultations and healthy ag...

The digital marketing industry is constantly changing with time. Every business is competing to get out there whilst learning new trends and perfecting the old. Get ahead of your industry with these strategies for the new year.  1. Let Automation Work For You With the amount of email marketing and social media management tools out there, I’m sure it isn’t impossible to find one that would help you achieve your company’s goals. Not only does automating tasks teach you how to plan ahead, but it also helps in avoiding tasks that pile up with time. With automation, you’d find more time on your hands to focus on the bigger things that matter more. 2. Improve Your Visuals With Video Marketing Start off small with a 10-second advertisement whether it’s text-based or of someone talking and make sure that the content you’re putting out is visually pleasing to the eye. It is more likely for consumers to stop at a video with text explaining about a product or service than to ...

What's so great about video marketing? Video marketing is one of the most successful campaigns in promoting your brand online. Companies, mobile applications, and websites started using video marketing to grab the attention of customers and convey details of their products and services available. Nowadays, it is much easier to create a video because video marketing softwares whose sole aim is to make your task quick and easy at an affordable rate are accessible to us. Short videos have a greater response as customers tend to have a short attention span when scrolling online. Hence, the tricky part is to make your video campaign convey direct messages in a small amount of time.  Here is a list of 5 video marketing tools. 1. nFusz nFusz is a very impressive video marketing tool that starts at $9.99 per month. This tool offers a variety of services among which it allows you to make a video on the homepage of your mobile applications and websites. The flagship product of t...

What Is Email Marketing? Email marketing is an effective method for any scale of business starting from small to large. Statistics prove the potential of the email marketing tools as data shows that 205 billion emails are sent out per day. Email users are vastly growing and they might reach three billion by 2020. Hence, it is very important to reach out to your target audience by maximizing email marketing.  Emails help in gaining and retaining customers. With email marketing, you would be able to get back an average of $40 for each one dollar that you would spend. Higher conversion rates are achieved through emails compared to social and search media combined. Don’t worry about the cost as there are several email marketing tools that are free. Email marketing is better than Facebook marketing because there is a higher chance that people would subscribe to your newsletter than engage on Facebook. By using an email marketing strategy, you would be able to expand and en...

What are segments? Segments are known as groups or sections. In marketing terms, we use segments to separate the market with similar types of characteristics such as common interests, needs, lifestyle or even demographics. The objective of market segmentation is to identify which groups of consumers would be the most profitable or which would have the most potential when it comes to your business. What are the types of segmentation out there? 1. Usage Segmentation - This is where we determine segments based on the usage of others. For example, we can assume that adults over the age of 55 may not be as tech-savvy as those younger than 55 years of age. But note that assumptions do change over time, don’t forget to keep updated! 2. Cluster Analysis - Knowing what your customer prefers and their thoughts before making a purchase fall within this segment 3. Needs-based Segmentation - This is a concept on where the market is based on customer needs. This is where we make ...