Chamrun Digital

Email marketing has been thriving since the 1990s and believe it or not, it is one of the most powerful marketing strategies that is 40 times more effective at acquiring new customers than Facebook or Twitter. Amazing isn’t it? Unfortunately, email marketing isn’t being used to its fullest potential in our present time. Let’s speak about email sequences and how to fully utilise them in email marketing efforts. What are email sequences? Email sequences are basically a series of emails that will be sent out one after another with set intervals. It is usually triggered by an action or set to be sent out at a certain time. Best results will show when you combine the both, time-based and trigger-based. Some of the apps that you could use for email marketing are such as MailChimp, GetResponse, Hubspot and many more! It’s good to invest some time and effort into setting up your email sequences because it really saves you time in the long run and it is far more efficient and ben...

Email marketing is crucial in sending out updates on the latest sales, recent purchases or even reminders on non-purchased items that your customers have added to cart. Emails are important to serve as a reminder and a prompt to your customers to either initiate action or remind them. Of course, it does take time to personally notify your customers which is why we have email automation to simplify a tedious task.  So what is email automation? As its name clearly states, it means that your emails would be sent out automatically without you having to lift a finger once it has been set up and ready to go. With this, an email is usually sent out by a trigger action by your customers for example, when your customer adds an item to cart but leaves the site without purchasing or at a certain scheduled time for example, to remind your customers that there is a flash sale on the 23rd of October at 12pm.  Here are some tips on building successfully automated emails! Fir...