What is Google AdWords and How Does It Work?



What is Google AdWords?

Google AdWords is Google’s online advertising service where advertisers pay to advertise on Google platforms such as Google+, Youtube, Gmail and also affiliated content sites such as Lowyat and Malaysiakini. 

Here’s an explanation on how it works!

So, Google AdWords work like this. What you do is that you pick out some keywords that your customer may use to search on Google, then your advert will appear on the search engine results page based on those keywords that your customers have included.

Of course, your company won’t be the only one trying to put up an ad in hope of a possible customer, there will always be another company in your same field using similar keywords to you. So how do you stand out from them? Google AdWords allow bidding where you would have to bid against others based on how much you’re willing to pay every time a potential customer clicks on your ad. Keep in mind that the more you decide to pay per click, higher are the chances for your ad to appear. However, Google also uses something called quality score so it is not solely based on the highest bidding. 

What is Quality Score? Your quality score is based on how many clicks your previous ad had received aka. Click through rate and how relevance of your landing page. This weighs more compared to bidding!

Here at Chamrun Digital, we will assist you through the tedious process of handling Google AdWords and ease your digital marketing experience.

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