Digital Marketing For Higer Education


What is digital marketing?

Digital marketing is the marketing of products or services through digital media. As technology is a strong factor in what we do everyday, digital marketing has grown into a more efficient and prevalent way to market your products or services. A few of the many digital marketing strategies are search engine optimization (SEO), web design, e-mail marketing, social media advertising, marketing automation which may be achieved through our company.


Why is digital marketing for higher education essential?

As we all know, students, also potential clients, are heavily influenced by social media and the Internet. With digital marketing, anyone and everyone is reachable, be it a local, or an international student that communicates in their own mother tongue. With the modern globalization of the world, the ways of student recruitment has advanced tremendously and this is where digital marketing for higher education will come in handy to your university.

Here at Chamrun Digital, we will provide you with a holistic look at your market environment, market research and to identify a strategic direction along with a marketing report and the required tactical marketing activities to drive your business forward.
By

Comments

Post a Comment

Popular posts from this blog

Chamrun Digital Acquires and Invests RM500k into Cell Malaysia

Image
Medical tourism in Malaysia is a booming industry that is expected to rake in RM80 billion by the year 2020. Announced as the ‘Best Country in the World for Healthcare’ in the year 2015 to 2017 by International Living (Global Retirement Index), Malaysia continues rank among the best providers of healthcare in all of South-East Asia. “Malaysia has won the number one spot in the International Medical Travel Journal’s award for ‘Health and Medical Tourism Destination of the year’ in 2015 and 2016. Health travellers who visit Malaysia save 65% to 80% on health cost compared to the cost in the US.” - Malaysian Healthcare Travel Council Chamrun Digital , a Digital Marketing Agency based in Malaysia with branches in Australia and UK, recently ventured into medical tourism and invested RM500k into its child company, Cell Malaysia .  Cell Malaysia , established in November 2010, is a specialist centre in Malaysia providing professional medical consultations and healthy ageing
Read more

What is Google AdWords and How Does It Work?

Image
What is Google AdWords? Google AdWords is Google’s online advertising service where advertisers pay to advertise on Google platforms such as Google+, Youtube, Gmail and also affiliated content sites such as Lowyat and Malaysiakini.   Here’s an explanation on how it works! So, Google AdWords work like this. What you do is that you pick out some keywords that your customer may use to search on Google, then your advert will appear on the search engine results page based on those keywords that your customers have included. Of course, your company won’t be the only one trying to put up an ad in hope of a possible customer, there will always be another company in your same field using similar keywords to you. So how do you stand out from them? Google AdWords allow bidding where you would have to bid against others based on how much you’re willing to pay every time a potential customer clicks on your ad. Keep in mind that the more you decide to pay per click, higher
Read more

How to Present Your Business on Social Media

Image
Technology has taken over by storm converting traditional methods of grocery shopping, waving down a taxi, ordering food and even advertisements to something that can be done in the comfort of your own homes.  Businesses are now starting to realise the importance of their brands presence online but many still don’t know how to come about it. Let us share a few points that we stand by on How to Present Your Business on Social Media . #1: Know your niche market. Identify who your audience is. Are you a university selling courses? You would then know that these would be high school graduates. What would your audience like to see? Something trendy perhaps?  Learn about what interests your audience. Keep your options open. For example, if you’re a university, you can engage parents as well. #2: Great content leads to more traffic. An advertisement engages better when it isn't a hard-selling advert pushing products or services with aggressive sales. Try a softer
Read more

Chamrun Digital Launched Fundraising Campaigns For MyFundAction Winter Mission 3.0 : Winter Campaign Propping Up Those In Syria , Palestine And Lebanon.

Image
      Credits to Chamrun Creators MyFundAction or also formerly alluded as the Yayasan Dana Kebajikan Muslim Malaysia is a registered and an active NGO focus solely on development of youth.MyFundAction are worldwide operating with the headquarters' in Malaysia as well as the other branches located in southwestern Pacific Ocean (New Zealand), Mediterranean country ( Egypt) , Indonesia, African continent and in Japan. MyFundAction’s predominant mission is to develop a new leadership world amongst youth on the best forum. As a result the crew have achieved their crowning accomplishment where 90% of the 2000 members and volunteers are youth.The Winter Mission 3.0  campaign has been under way to fundraise to get provisions as food to satisfy their hunger , briquette, winter aid box and many other more. Most friends questioned Chamrun's contribution to this Winter Project ? Chamrun Digital is an IT agency with branches across Cyberjaya (Malaysia), Sydney (Australia) and Newcastle
Read more

The University of Sheffield has appointed Chamrun Digital as a digital marketing agency in South East Asia for 2021.

Image
The University of Sheffield has appointed Chamrun Digital as a digital marketing agency in South East Asia for 2021.  Sheffield University is formed up of 50 educational departments, which are categorized into 5 faculties and an international faculty. Sheffield ranks amongst the top 10 of UK universities for research grant funding and it has become number one in the UK for income and investment in engineering research per the current statistics reported by the Higher Education Statistics Agency (HESA). It is one of the top 7 British universities by postgraduate student enrollment along with UCL, King's, Manchester, Birmingham, Edinburgh and Oxford. Over the past fifteen years, Sheffield has been ranked top 100 universities in the world by QS.The university is one of the first red brick universities, and member of the Russell Community of Research-intensive Universities, the Worldwide Universities Network, the N8 Group of the Eight Most Research-Intensive Universities in Northern En
Read more