How Does Video Marketing Work On Youtube?



Video marketing means using videos to market your content. Be it promoting your company, product or service. It is an integrated marketing communications plan designed to increase audience engagement through social activity. 

How does it work on Youtube?

Youtube makes a powerful marketing tool today. So how does Youtube and video marketing go together? Have you noticed the ad that plays before a video starts or the ad that plays in between? Youtubers, once they have reached a certain view count and met with Youtube’s criterias, are allowed to monetise their videos. With that monetisation comes ads.

A vast majority of companies often sponsor or even collaborate with a Youtuber for a review on Youtube, many of which is successful in gaining engagement between the Youtuber’s subscribers and the company. This is an example of video marketing on Youtube. 

There are many ways where video marketing can be done. A Youtuber may be asked to travel the world, film footages and compile all of it into a video to promote an airline company while travelling for free with accommodation provided. The video produced is a form of video marketing that benefits both ends. The airline company gets recognition by the video while the Youtuber gets paid by monetisation on Youtube.

Here at Chamrun Digital, we will assist you in the best digital marketing techniques to best suit your company.

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