Chamrun Digital

      Credits to Chamrun Creators MyFundAction or also formerly alluded as the Yayasan Dana Kebajikan Muslim Malaysia is a registered and an active NGO focus solely on development of youth.MyFundAction are worldwide operating with the headquarters' in Malaysia as well as the other branches located in southwestern Pacific Ocean (New Zealand), Mediterranean country ( Egypt) , Indonesia, African continent and in Japan. MyFundAction’s predominant mission is to develop a new leadership world amongst youth on the best forum. As a result the crew have achieved their crowning accomplishment where 90% of the 2000 members and volunteers are youth.The Winter Mission 3.0  campaign has been under way to fundraise to get provisions as food to satisfy their hunger , briquette, winter aid box and many other more. Most friends questioned Chamrun's contribution to this Winter Project ? Chamrun Digital is an IT agency with branches across Cyberjaya (Malaysia), Sydney (Australia) and...

The University of Sheffield has appointed Chamrun Digital as a digital marketing agency in South East Asia for 2021.  Sheffield University is formed up of 50 educational departments, which are categorized into 5 faculties and an international faculty. Sheffield ranks amongst the top 10 of UK universities for research grant funding and it has become number one in the UK for income and investment in engineering research per the current statistics reported by the Higher Education Statistics Agency (HESA). It is one of the top 7 British universities by postgraduate student enrollment along with UCL, King's, Manchester, Birmingham, Edinburgh and Oxford. Over the past fifteen years, Sheffield has been ranked top 100 universities in the world by QS.The university is one of the first red brick universities, and member of the Russell Community of Research-intensive Universities, the Worldwide Universities Network, the N8 Group of the Eight Most Research-Intensive Universities in Northern En...

Technology has taken over by storm converting traditional methods of grocery shopping, waving down a taxi, ordering food and even advertisements to something that can be done in the comfort of your own homes.  Businesses are now starting to realise the importance of their brands presence online but many still don’t know how to come about it. Let us share a few points that we stand by on How to Present Your Business on Social Media . #1: Know your niche market. Identify who your audience is. Are you a university selling courses? You would then know that these would be high school graduates. What would your audience like to see? Something trendy perhaps?  Learn about what interests your audience. Keep your options open. For example, if you’re a university, you can engage parents as well. #2: Great content leads to more traffic. An advertisement engages better when it isn't a hard-selling advert pushing products or services with aggressive sales. Try a so...

UOA Hospitality has appointed Chamrun Digital as a digital marketing agency to run digital advertisement campaigns in 2019 and 2020 for their latest project, Komune Living that is expected to launch in October 2019. UOA Hospitality is the hospitality arm of UOA Group, one of Malaysia’s leading property developers. Established in 2011, the company currently manages four distinctive properties in the Bangsar South district of Kuala Lumpur, spanning the hotel, serviced residence, co-working space and event sectors. Komune Living is a brand-new co-living concept with private studios, community facilities, and a great location at the intersection of Kuala Lumpur and Petaling Jaya. With Komune Living , you will discover a lifestyle where you can live, work and play with a sense of community when you want it and privacy when you need it. Preparations and advertisement campaigns for Komune Living will start in August 2019 to prepare for their launch in October 2019. ...

Medical tourism in Malaysia is a booming industry that is expected to rake in RM80 billion by the year 2020. Announced as the ‘Best Country in the World for Healthcare’ in the year 2015 to 2017 by International Living (Global Retirement Index), Malaysia continues rank among the best providers of healthcare in all of South-East Asia. “Malaysia has won the number one spot in the International Medical Travel Journal’s award for ‘Health and Medical Tourism Destination of the year’ in 2015 and 2016. Health travellers who visit Malaysia save 65% to 80% on health cost compared to the cost in the US.” - Malaysian Healthcare Travel Council Chamrun Digital , a Digital Marketing Agency based in Malaysia with branches in Australia and UK, recently ventured into medical tourism and invested RM500k into its child company, Cell Malaysia .  Cell Malaysia , established in November 2010, is a specialist centre in Malaysia providing professional medical consultations and healthy ag...

The digital marketing industry is constantly changing with time. Every business is competing to get out there whilst learning new trends and perfecting the old. Get ahead of your industry with these strategies for the new year.  1. Let Automation Work For You With the amount of email marketing and social media management tools out there, I’m sure it isn’t impossible to find one that would help you achieve your company’s goals. Not only does automating tasks teach you how to plan ahead, but it also helps in avoiding tasks that pile up with time. With automation, you’d find more time on your hands to focus on the bigger things that matter more. 2. Improve Your Visuals With Video Marketing Start off small with a 10-second advertisement whether it’s text-based or of someone talking and make sure that the content you’re putting out is visually pleasing to the eye. It is more likely for consumers to stop at a video with text explaining about a product or service than to ...

What's so great about video marketing? Video marketing is one of the most successful campaigns in promoting your brand online. Companies, mobile applications, and websites started using video marketing to grab the attention of customers and convey details of their products and services available. Nowadays, it is much easier to create a video because video marketing softwares whose sole aim is to make your task quick and easy at an affordable rate are accessible to us. Short videos have a greater response as customers tend to have a short attention span when scrolling online. Hence, the tricky part is to make your video campaign convey direct messages in a small amount of time.  Here is a list of 5 video marketing tools. 1. nFusz nFusz is a very impressive video marketing tool that starts at $9.99 per month. This tool offers a variety of services among which it allows you to make a video on the homepage of your mobile applications and websites. The flagship product of t...

What Is Email Marketing? Email marketing is an effective method for any scale of business starting from small to large. Statistics prove the potential of the email marketing tools as data shows that 205 billion emails are sent out per day. Email users are vastly growing and they might reach three billion by 2020. Hence, it is very important to reach out to your target audience by maximizing email marketing.  Emails help in gaining and retaining customers. With email marketing, you would be able to get back an average of $40 for each one dollar that you would spend. Higher conversion rates are achieved through emails compared to social and search media combined. Don’t worry about the cost as there are several email marketing tools that are free. Email marketing is better than Facebook marketing because there is a higher chance that people would subscribe to your newsletter than engage on Facebook. By using an email marketing strategy, you would be able to expand and en...

What are segments? Segments are known as groups or sections. In marketing terms, we use segments to separate the market with similar types of characteristics such as common interests, needs, lifestyle or even demographics. The objective of market segmentation is to identify which groups of consumers would be the most profitable or which would have the most potential when it comes to your business. What are the types of segmentation out there? 1. Usage Segmentation - This is where we determine segments based on the usage of others. For example, we can assume that adults over the age of 55 may not be as tech-savvy as those younger than 55 years of age. But note that assumptions do change over time, don’t forget to keep updated! 2. Cluster Analysis - Knowing what your customer prefers and their thoughts before making a purchase fall within this segment 3. Needs-based Segmentation - This is a concept on where the market is based on customer needs. This is where we make ...

First and foremost, what is Facebook Custom Audiences?  Facebook Custom Audiences helps in narrowing down the targeted audience you’d like to show your advertisement to. It ensures that you reach the specific and necessary audience instead of selling products or services to people whose lifestyle don’t relate and all. For example, let’s say you’re selling hair shampoo but you’ve not gone international. Adjust your audience to cater to that by changing your location range to your country. This is where we target the location. Here’s another example, let’s say you’re trying to sell baby diapers, you wouldn’t need to have your advertisement pop up on everyone’s feed, do you? For instance, I’m sure that anyone under the age of 25 wouldn’t find that advertisement useful. This is where we target the age groups. Last example, if you want to sell sanitary pads. It should clearly target women as it is catered for women themselves. This is where we target the gender. If you’d l...

We all know of Google Adwords, but did you know that Google Adwords is split into two different sections? Most of us just assume that Google Adwords does what the Google Search Network does. That is to display text advertisements on the search engine results. But apart from that, Google Adwords also comprises of Google Display Network. What is Google Display Network? Do you notice banners aka. display ads on advertising-supported sites? On the Display Network, these display ads are placed on a huge network of sites that reaches most global internet users. Amazing isn’t it? When you’re scrolling on a blog post, do you notice a banner of something that looks pretty familiar to you? As though you’ve seen it before, which you most probably have because this is what we call re-marketing. What is re-marketing? Re-marketing simply shows your customers an advertisement on a product or service that they have looked at before. It works as a prompt or a reminder to your customers...

Email marketing has been thriving since the 1990s and believe it or not, it is one of the most powerful marketing strategies that is 40 times more effective at acquiring new customers than Facebook or Twitter. Amazing isn’t it? Unfortunately, email marketing isn’t being used to its fullest potential in our present time. Let’s speak about email sequences and how to fully utilise them in email marketing efforts. What are email sequences? Email sequences are basically a series of emails that will be sent out one after another with set intervals. It is usually triggered by an action or set to be sent out at a certain time. Best results will show when you combine the both, time-based and trigger-based. Some of the apps that you could use for email marketing are such as MailChimp, GetResponse, Hubspot and many more! It’s good to invest some time and effort into setting up your email sequences because it really saves you time in the long run and it is far more efficient and ben...

Email marketing is crucial in sending out updates on the latest sales, recent purchases or even reminders on non-purchased items that your customers have added to cart. Emails are important to serve as a reminder and a prompt to your customers to either initiate action or remind them. Of course, it does take time to personally notify your customers which is why we have email automation to simplify a tedious task.  So what is email automation? As its name clearly states, it means that your emails would be sent out automatically without you having to lift a finger once it has been set up and ready to go. With this, an email is usually sent out by a trigger action by your customers for example, when your customer adds an item to cart but leaves the site without purchasing or at a certain scheduled time for example, to remind your customers that there is a flash sale on the 23rd of October at 12pm.  Here are some tips on building successfully automated emails! Fir...

Video marketing means using videos to market your content. Be it promoting your company, product or service. It is an integrated marketing communications plan designed to increase audience engagement through social activity.   How does it work on Youtube? Youtube makes a powerful marketing tool today. So how does Youtube and video marketing go together? Have you noticed the ad that plays before a video starts or the ad that plays in between? Youtubers, once they have reached a certain view count and met with Youtube’s criterias, are allowed to monetise their videos. With that monetisation comes ads. A vast majority of companies often sponsor or even collaborate with a Youtuber for a review on Youtube, many of which is successful in gaining engagement between the Youtuber’s subscribers and the company. This is an example of video marketing on Youtube.   There are many ways where video marketing can be done. A Youtuber may be asked to travel the world...

Instagram has definitely made a name for itself as one of the largest social networks today! Anyone and everyone can sign up and register for an account. Most of all, this social network is free! Instagram started off by allowing users to only post pictures, as years went by, they have updated the functionality of the app countless of times to what Instagram is today. We now have InstaStories, InstaMessages, we can upload multiple photos and videos and many more. We even have a full blown range of filters! As Instagram progressed, its users progressed along with it and many used it to sell items and promote services. Soon Instagram became the network with the highest engagement rate compared to other social networks.   How to use Instagram as a Marketing Tool? Well, first of all. Ads. What’s new? Use this network to its fullest potential by engaging with a highly targeted audience. The platform comes with great advertising features and even a business accoun...

What is Google AdWords? Google AdWords is Google’s online advertising service where advertisers pay to advertise on Google platforms such as Google+, Youtube, Gmail and also affiliated content sites such as Lowyat and Malaysiakini.   Here’s an explanation on how it works! So, Google AdWords work like this. What you do is that you pick out some keywords that your customer may use to search on Google, then your advert will appear on the search engine results page based on those keywords that your customers have included. Of course, your company won’t be the only one trying to put up an ad in hope of a possible customer, there will always be another company in your same field using similar keywords to you. So how do you stand out from them? Google AdWords allow bidding where you would have to bid against others based on how much you’re willing to pay every time a potential customer clicks on your ad. Keep in mind that the more you decide to pay per click, hig...

Websites are the flyers of the 21st century. It is almost unlikely to come across businesses, especially big-timers, who operate without a website. Of course small old home-grown businesses may not have websites but to your surprise, you’d find that many of them do. Websites are important when it comes to updating your customers or potential customers with the latest promotions, the latest news in the industry, your company’s details and contact details or even if there is a job vacancy. It has become a platform where communication takes place between consumer and business. It is clearly proven that websites are essential for a business to run. So, what makes it relevant? How do you make the best website suited to your customers? Here are a few tips! Keep your content interesting, relevant and up-to-date! Have a consistent schedule of uploading quality content which improves your engagement with your readers that will keep returning to your site for the latest...

What is Influencer Marketing? An influencer is an individual who has a following in a particular niche, that has the power to influence their followers towards a particular brand, product to service. Nowadays, individuals as such come in handy as social relationship assets to brands that result in a collaboration to achieve their marketing objectives. It’s a win-win situation. How does Influencer Marketing generate leads? Here are a few ways where Influencer Marketing may help you with a successful lead generation. In an era where social media is where everyone else is at, social media influencers may just be the people that your company needs! A social media influencer in a similar field of reach as your target audience is the best choice as their followers follow them solely for the content they produce and the recommendations that they give.   Let’s say for example, a fitness influencer promotes your product of a protein shake that helps improve their...