Chamrun Digital

What is digital marketing? Digital marketing is the marketing of products or services through digital media. As technology is a strong factor in what we do everyday, digital marketing has grown into a more efficient and prevalent way to market your products or services. A few of the many digital marketing strategies are search engine optimization (SEO), web design, e-mail marketing, social media advertising, marketing automation which may be achieved through our company. Why is digital marketing for higher education essential? As we all know, students, also potential clients, are heavily influenced by social media and the Internet. With digital marketing, anyone and everyone is reachable, be it a local, or an international student that communicates in their own mother tongue. With the modern globalization of the world, the ways of student recruitment has advanced tremendously and this is where digital marketing for higher education will come in handy to your university...

What is content marketing? Content marketing is a strategic marketing approach focusing on reliable, high-quality, relevant content to attract an audience. There are many types of content marketing such as infographics that include charts, statistics and graphs, webpages, podcasts, videos, books and many more.   What are the benefits of content marketing? Why choose it? First and foremost, let’s understand the buying cycle. There’s 4 steps in this. Content marketing first of all creates awareness among the public. When a person sees something interesting, their next instinct is to share it with the people they know. That’s one of the ways where your engaging content markets your products or service.   Second comes research. When a certain topic, product or service is interesting, people tend to look for more content related to it for example articles, videos, podcasts or any form of content there is really. This is where your company’s conte...

A lead is a term that means potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services. What is a Facebook lead ad? A Facebook lead ad is a type of ad that allows you to run lead generation campaigns on Facebook. Different from other ad types, lead ads include a contact form. This allows people to fill out the form according to their interest in the products or services.   This contact form allows you to ask for contact information such as an email address or contact number from the person that clicks on your ad. Besides contact information, you may ask any question as you please as it is customisable. With Facebook, lead generation is made simple and quick. Lead data can be downloaded directly from Facebook or even connected to a Customer Relationship Marketing (CRM) platform, for exampl...

What are leads and how do we get them? Leads are potential customers who have expressed some interest in your product or company that have provided you with their contact information so that you, as a company can follow up with more information on your product or services. One thing that’s better than leads are TARGETED LEADS. Targeted leads are the best because they are the people who are most likely interested in what you are selling. Unlike leads who could be anyone from anywhere with any interest, a targeted lead could be controlled to a group of people from a specific demographic for example. Here are a few helpful strategies to get you more targeted leads! First and foremost, pick a couple of social media platforms that best suit your target customers. For instance, if your targeted leads fall in the teenage category, choose social media platforms like Instagram and Facebook. Make sure that platform is somewhere your leads like to engage. Here’s a tip, i...

What are landing pages? A landing page is a webpage someone lands on after clicking on a call-to-action button. They are standalone pages that are dedicated to a specific marketing campaign. How are landing pages different from the usual homepage of your website? Well, landing pages usually have one specific purpose leading you to complete one specific task for example, filling in your details in order to receive a free printable, compared to the homepage of your website that allows you to do a bunch of things along with all the distractions of other call-to-action buttons. How does it increase your conversion? Landing pages limit themselves to have only one call-to-action button. This keeps the person’s focus on a specific topic. There is a type of landing page called the Lead Generation Landing Page specifically designed with the purpose of collecting lead data such as names and email addresses. Once your call-to-action button on your landing page is clicked...

What is video marketing? To simply put it, video marketing means using videos to market your content. Be it promoting your   company, product or service. It is an integrated marketing communications plan designed to increase audience engagement through social activity.   The digital landscape has changed so much in the past few years and this is where video marketing comes in handy. People are constantly engaged on their mobile phones, scrolling through Facebook, Twitter, Linked-IN, Instagram and many more social media sites. What do you think they see? Images and videos! People nowadays do not have the time to scroll through floor length posts while multitasking. Videos on the other hand are one of the most efficient ways of engaging a person hence, video marketing! According to a 2013 UK study, online videos are far more engaging than a text article, reporting adults are more likely to share, comment and ‘like’ online videos over a basic text...

What is social media marketing? Social media marketing is the use of websites or social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and many more to promote a product or service. Its a powerful way for businesses to reach both prospects and customers. Social media marketing involves creating and sharing content such as text, images or even videos on social media platforms to increase audience engagement and achieve your marketing and branding goals. How does social media marketing help your company? Social media marketing can help you with a number of goals such as increasing website traffic. If your content is interesting, customers will keep up to date by checking for updates on your website from links through your social media. Definitely a great plus! What’s next? Building lead conversions. A lead is defined as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the pr...

What is email marketing? Email marketing is the act of sending commercial messages such as advertisements and announcements to potential clients or current customers through email but most importantly to develop relationships with them. Most businesses use this approach to gain customer loyalty by sending emails notifying customers or potential clients about an ongoing sale or promotion or to announce, for example a new product release of that particular brand. Email marketing has customers in the loop and keeps them updated on all the happenings of your brand. Email marketing is one of the most direct and cost effective marketing tools today. A highly engaging email campaign, smart automation, customer segmentation, sequencing and analyzing with monitoring and reporting to the clients is one of our significant digital marketing services.  94% of Internet users use email while only 61% use social media. Email marketing also allows targeting by demographics ...