How Does Facebook Custom Audiences Help With Re-marketing?

First and foremost, what is Facebook Custom Audiences? 

Facebook Custom Audiences helps in narrowing down the targeted audience you’d like to show your advertisement to. It ensures that you reach the specific and necessary audience instead of selling products or services to people whose lifestyle don’t relate and all. For example, let’s say you’re selling hair shampoo but you’ve not gone international. Adjust your audience to cater to that by changing your location range to your country. This is where we target the location.

Here’s another example, let’s say you’re trying to sell baby diapers, you wouldn’t need to have your advertisement pop up on everyone’s feed, do you? For instance, I’m sure that anyone under the age of 25 wouldn’t find that advertisement useful. This is where we target the age groups.

Last example, if you want to sell sanitary pads. It should clearly target women as it is catered for women themselves. This is where we target the gender. If you’d like to sell men’s shaving services, or even men’s barber haircut service, set the custom audience to men. It’s as simple as that!

So how does Facebook Custom Audiences help with re-marketing?

Very much like any other re-marketing techniques, Facebook will show an advertisement to those who have previously shown an interest in your product or service.

Here’s a step by step explanation on how to re-market your product or services. 

1. Create a traffic advertisement.

2. Under default pixel, set it to people who visited a specific webpage in the ‘includes’ criteria and insert your webpage’s URL. 

3. Now, whoever that has visited on the webpage of the URL you set, will see your advertisement because they are being re-marketed to.

Tip : If you’d like to track people who have added things to cart but have not checked out, simply add in the cart webpage’s URL in the ‘include’ criteria and add in the confirmation page’s URL in the ‘exclude’ criteria. With this, those who have added to cart but have followed through with the purchase won’t be re-marketed to!

With Chamrun Digital, we will assist you with all re-marketing services to best suit your needs with specific target audiences that will result in lead conversion and sales.