How to Present Your Business on Social Media


Technology has taken over by storm converting traditional methods of grocery shopping, waving down a taxi, ordering food and even advertisements to something that can be done in the comfort of your own homes. 
Businesses are now starting to realise the importance of their brands presence online but many still don’t know how to come about it. Let us share a few points that we stand by on How to Present Your Business on Social Media.


#1: Know your niche market.
Identify who your audience is. Are you a university selling courses? You would then know that these would be high school graduates. What would your audience like to see? Something trendy perhaps? 
Learn about what interests your audience. Keep your options open. For example, if you’re a university, you can engage parents as well.

#2: Great content leads to more traffic.
An advertisement engages better when it isn't a hard-selling advert pushing products or services with aggressive sales. Try a softer approach instead by breaking down your strategy into stages - engaging, nurturing, then selling once you’ve gained your audiences’ trust.
Here’s an example of our best performing ads in the higher education industry.

Now, understand that there are different types of audiences on different platforms which means that different types of content is needed for each platform. For example, Instagram is more visual compared to Twitter. Create engaging content accordingly to attract your audience.


#3: Build loyalty and trust amongst customers.
Offering products and services that meet expectations are crucial. Social media allows you to carve how you would like your audience to perceive your brand. Be believable with an irresistible offer but be sure to achieve what was promised. Only then would you gain trust and loyalty. 

Here at Chamrun Digital, we are able to evaluate target audiences, create engaging content and generate leads which would positively impact your ROI, all within social media marketing. 

Comments

  1. My cousin recommended this blog and she was totally right keep up the fantastic work!

    digital marketing malaysia

    ReplyDelete
  2. I think that informational articles should be more like yours. By that I mean they should have character. Your article had character and is persuasive. Your views are very interesting. Sky Communication digital marketing in Birmingham. We Deliver What we Promise and Helped already small businesses by ranking on Google with Digital Marketing.

    ReplyDelete

Post a Comment

Popular posts from this blog

Chamrun Digital Acquires and Invests RM500k into Cell Malaysia

UOA Hospitality Appoints Chamrun Digital as Digital Marketing Agency for Komune Living

The University of Sheffield has appointed Chamrun Digital as a digital marketing agency in South East Asia for 2021.

What is Google AdWords and How Does It Work?